Under The Patronage of Ministry of Public Works & Housing

4 - 6 December 2026

Syrian Expo Center, Damascus Fairgrounds

Why I believe in Syria

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People have asked me the same question many times over the past few months. Why Syria? Why invest in a country often seen through the lens of conflict rather than opportunity?

My answer is simple. I have heard those same doubts before.

I heard them about Serbia when its economy was struggling and the world was still uncertain about its future. I heard them about Albania when people told me it was too risky, too unstable, too soon. Then I walked through Tirana. I met the people. I sat with them, listened to them, looked them in the eye. I saw warmth, resilience and leaders with a genuine determination to move their country forward. I came away convinced there was a very different story waiting to be written. Albania proved me right. Serbia proved me right. History, I have found, tends to reward those who see people clearly.

Today I feel exactly the same about Syria.

When I look at Syria, I do not see a country defined by what it has been through. I see one of the world’s oldest and most extraordinary civilizations. I see Damascus, one of the oldest continuously inhabited cities on earth, a city that has been a crossroads of culture, commerce and ideas for thousands of years. I see a Mediterranean coastline of rare and dramatic beauty, fertile valleys of extraordinary richness, ancient cities whose stones carry the memory of empires that shaped the history of the entire world. Palmyra. Aleppo. Bosra. These are not simply ruins. They are among the greatest gifts any country has ever left to humanity. And beyond the history, I see a landscape of genuine natural beauty that relatively few people in the world have yet had the chance to experience.

Mohamed Alabbar
Founder of Emaar and Noon

One of the Arab world's most influential business leaders shares his perspective on Syria's future potential.

Read the full article in the link below.

Source: The Buzz Business

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